Covid related signage and iconography for the Guggenheim’s reopening.

The graphic design team was tasked with creating a flexible system that addressed the constantly changing guidelines laid out by the city and the federal government during the COVID-19 lockdown. These requirements included capacity limitations, one-way directions, off-limits areas, and many other regulations imposed to keep visitors to the Guggenheim Museum safe. As a result, a set of specific icons were developed and applied to floors, walls, elevators, hand sanitizers, and many other places throughout the museum. 

Associate Design Director: Janice Lee
Graphic Design: Michael Enten