Off the Record exhibition identity at the Guggenheim museum

This identity was created to support the Guggenheim’s Off the Record exhibition through digital and physical marketing and social media platforms. It utilized the museum’s architecture and visual cues from historical records like the manilla envelopes as inspiration.

Curator: Ashley James
Design Director: Jiminie Ha
Associate Design Director: Janice Lee
Graphic Designer: Michael Enten & Brette Richmond